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1 on-line marketing
marketing m électronique -
2 on-line marketing
марк. онлайновый маркетинг (вид маркетинга, основанного на использовании компьютерных каналов: коммерческих онлайновых каналов и интернета)See: -
3 on-line marketing
Вычислительная техника: электронный маркетинг -
4 on-line marketing
English-russian dctionary of contemporary Economics > on-line marketing
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5 on-line marketing
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6 On-line Marketing Network
Trademark term: OMNУниверсальный русско-английский словарь > On-line Marketing Network
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7 above the line marketing
сущ.экон. реклама в СМИ (маркетинговый термин, но не ясно, почему так называется)Универсальный немецко-русский словарь > above the line marketing
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8 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
9 marketing
n1) торговля; продажа; сбыт2) маркетинг, система сбыта
- bank marketing
- black marketing
- commodity marketing
- concentrated marketing
- cooperative marketing
- differentiated marketing
- direct marketing
- direct-response marketing
- export marketing
- global marketing
- industrial marketing
- interactive marketing
- mass marketing
- one-step marketing
- merchant marketing
- on-line marketing
- orderly marketing
- organization marketing
- organized marketing
- patent marketing
- person marketing
- place marketing
- product differentiated marketing
- social marketing
- undifferentiated marketing
- marketing of productsEnglish-russian dctionary of contemporary Economics > marketing
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10 marketing
1) торговля; сбыт2) маркетинг, система сбыта• -
11 line
line [laɪn]ligne ⇒ 1 (a)-(c), 1 (e), 1 (j)-(o), 1 (r), 1 (v) trait ⇒ 1 (a) ride ⇒ 1 (a) rang ⇒ 1 (c) queue ⇒ 1 (c) mot ⇒ 1 (f) corde ⇒ 1 (g) tuyau ⇒ 1 (h) voie ⇒ 1 (i) frontière ⇒ 1 (p) branche ⇒ 1 (q) chaîne ⇒ 1 (s) lignée ⇒ 1 (t) border ⇒ 2 (a) régler ⇒ 2 (b) doubler ⇒ 2 (c) garnir ⇒ 2 (c), 2 (d)1 noun∎ to draw a line tracer ou tirer une ligne;∎ Sport to beat sb on the line (at the finishing line) coiffer qn au poteau;∎ to score 50 points above/below the line (in bridge) marquer 50 points d'honneur/de marche;∎ there are five lines to a stave une portée est constituée de cinq lignes;∎ his face was covered with lines son visage était plein de rides∎ light travels in a straight line la lumière se propage en ligne droite;∎ it's on a line between Houston and Dallas c'est sur la ligne qui va de Houston à Dallas;∎ the two grooves must be exactly in line les deux rainures doivent être parfaitement alignées;∎ I don't follow your line of thinking je ne suis pas ton raisonnement;∎ to be in the line of fire être dans la ligne de tir;∎ line of sight or of vision ligne f de visée;∎ let's try a different line of attack essayons une approche différente;∎ it's all in the line of duty cela fait partie de mes fonctions;∎ the problems I meet in the line of duty les problèmes auxquels je suis confronté dans l'exercice de mes fonctions;∎ to be killed in the line of duty (policeman) mourir dans l'exercice de ses fonctions; (soldier) mourir au champ d'honneur;∎ British to take the line of least resistance choisir la solution de facilité;∎ there's been a terrible mistake somewhere along the line il s'est produit une erreur grave quelque part;∎ I'll support them all along or right down the line je les soutiendrai jusqu'au bout ou sur toute la ligne;∎ the population is split along religious lines la population est divisée selon des critères religieux;∎ he reorganized the company along more rational lines il a réorganisé l'entreprise sur une base plus rationnelle;∎ we shall take action along the lines suggested nous agirons dans le sens de ce qui a été proposé;∎ another idea along the same lines une autre idée dans le même genre;∎ we seem to be thinking along the same lines il semble que nous voyions les choses de la même façon;∎ to be on the right lines être sur la bonne voie(c) (row → side by side) ligne f, rang m, rangée f; (→ one behind another) rang m, file f; American (queue) file f (d'attente), queue f;∎ a line of traffic une colonne de véhicules;∎ to fall or get into line, to form a line (people) se mettre en ligne; (children) se mettre en rang; (soldiers) former les rangs;∎ stand in line, children mettez-vous en rang, les enfants;∎ to step into line se mettre en rang;∎ a line of trees une rangée d'arbres;∎ we joined the line at the bus stop nous avons fait la queue à l'arrêt de bus;∎ they wanted to be first in line ils voulaient être les premiers dans la file d'attente;∎ figurative he's in line for promotion il est sur les rangs pour une promotion;∎ he's next in line for promotion la prochaine promotion sera pour lui;∎ he's first in line for the throne c'est l'héritier du trône;∎ to be on the line (job, reputation) être en jeu;∎ to put one's job/reputation on the line mettre son travail/sa réputation en jeu;∎ to lay one's reputation/life on the line (for sb/sth) mettre sa réputation/vie en jeu (pour qn/qch)∎ it's in/out of line with company policy c'est conforme/ce n'est pas conforme à la politique de la société;∎ it's more or less in line with what we'd expected cela correspond plus ou moins à nos prévisions;∎ to bring wages into line with inflation actualiser les salaires en fonction de l'inflation;∎ the rebels have been brought into line les rebelles ont été mis au pas;∎ to fall into line with government policy accepter la politique gouvernementale;∎ to step out of line s'écarter du droit chemin∎ new line (in dictation) à la ligne;∎ Computing a 20-line program un programme de 20 lignes;∎ School she gave me 100 lines elle m'a donné 100 lignes (à faire);∎ she quoted a line from Wordsworth elle a cité un vers de Wordsworth;∎ I only have two lines in the whole play! je n'ai que deux répliques dans toute la pièce!;∎ he forgot his lines il a oublié son texte;∎ he gave me the usual line about his wife not understanding him il m'a fait son numéro habituel comme quoi sa femme ne le comprend pas;∎ to drop sb a line envoyer un mot à qn∎ to hang the washing on the line mettre le linge à sécher, étendre le linge;∎ your clothes are out on the line tes vêtements sont sur la corde à linge∎ the train left the line le train a déraillé(j) (travel route) ligne f;∎ underground line ligne f de métro;∎ there's a new coach line to London il y a un nouveau service d'autocars pour Londres;∎ to keep the lines of communication open maintenir ouvertes les lignes de communication;∎ shipping line compagnie f de navigation(k) Electricity ligne f;∎ the power lines have been cut les lignes électriques ont été coupées;∎ the lines are still down after the gale les lignes n'ont pas été rétablies depuis la tempête;∎ the power station comes on line in June la centrale entre en service en juin(l) Telecommunications ligne f;∎ the line went dead la communication a été coupée;∎ I was on the line to Paris je téléphonais à Paris;∎ all the lines to London are busy toutes les lignes pour Londres sont occupées;∎ then a voice came on the other end of the line alors une voix a répondu à l'autre bout du fil;∎ I have Laura on the line j'ai Laura en ligne;∎ a direct line to Washington une ligne directe avec Washington;∎ hold the line ne quittez pas;∎ there's someone on the line il y a quelqu'un sur la ligne;∎ the line's very bad la communication est mauvaise;∎ she's on the other line elle est sur l'autre ligne;∎ Computing on line en ligne∎ the graceful line or lines of the new model la ligne harmonieuse du nouveau modèle;∎ can you explain the main or broad lines of the project to me? pouvez-vous m'expliquer les grandes lignes du projet?∎ they took a hard or tough line on terrorism ils ont adopté une politique de fermeté envers le terrorisme;∎ the opposition takes a harder line on this issue l'opposition a une politique plus dure sur cette question;∎ to follow or to toe the party line suivre la ligne du parti;∎ what line are you going to take? quel parti allez-vous prendre?;∎ we must take a firm line with such people il nous faut être ferme avec des gens comme ça∎ they struggled vainly to hold the line ils ont vainement tenté de maintenir leur position;∎ battle lines lignes fpl de bataille;∎ to infiltrate enemy lines infiltrer les lignes ennemies;∎ regiment/ship of the line régiment m/navire m de ligne(p) (boundary) frontière f, limite f;∎ the distant line of the horizon la ligne lointaine de l'horizon;∎ the (dividing) line between frankness and rudeness la limite entre la franchise et l'impolitesse;∎ to overstep the line dépasser la mesure;∎ the poverty line le seuil de pauvreté;∎ they crossed the state line into Nevada ils ont franchi la frontière du Nevada;∎ to cross the Line (equator) traverser l'équateur∎ she's in the same line (of work) as you elle travaille dans la même branche que toi;∎ what line (of business) are you in?, what's your line (of business)? qu'est-ce que vous faites dans la vie?;∎ if you need anything doing in the plumbing line si vous avez besoin de faire faire des travaux de plomberie;∎ that's not my line ce n'est pas mon rayon;∎ that's more in Katy's line c'est plus du domaine de Katy;∎ opera isn't really my line l'opéra n'est pas vraiment mon genre(r) (range → of products) ligne f;∎ a new line of office furniture une nouvelle ligne de meubles de bureau;∎ they produce or do an interesting line in chairs ils produisent une gamme intéressante de chaises;∎ familiar a rice pudding or something in that line un gâteau de riz ou quelque chose dans ce genre(-là)(s) (production line) chaîne f;∎ the new model will be coming off the line in May le nouveau modèle sortira de l'usine en mai(t) (lineage, ancestry) lignée f;∎ line of descent filiation f;∎ to be descended in (a) direct line from sb descendre en droite ligne de qn;∎ the Windsor line la lignée des Windsor;∎ the title is transmitted by the male line le titre se transmet par les hommes;∎ he comes from a long line of doctors il est issu d'une longue lignée de médecins∎ I'll try and get a line on what actually happened j'essaierai d'avoir des tuyaux sur ce qui s'est réellement passé;∎ the police have got a line on him la police sait des choses sur lui(a) (road, river) border;∎ the avenue is lined with trees l'avenue est bordée d'arbres;∎ crowds lined the streets la foule était ou s'était massée sur les trottoirs∎ lined with silk doublé de soie;∎ the tissue that lines the digestive tract la paroi interne de l'appareil digestif;∎ you need something to line your stomach il faut que tu avales quelque chose avant;∎ Cookery line the baking tin with pastry disposez la pâte dans le moule;∎ walls lined with books des murs tapissés de livres;∎ familiar to line one's (own) pockets s'en mettre plein les poches(d) Technology (bearing) garnir, recouvrir; (brakes) garnir; (wall, furnace) revêtir, incruster; (well) cuveler;∎ to line a shaft with metal blinder un puits;∎ the tubes are lined with plastic l'intérieur des tubes est revêtu d'une couche de plastique►► Marketing line addition ajout m à la ligne;Typography line block cliché m au trait;Computing line break saut m de ligne;line call (in tennis) décision f du juge de ligne;Computing line command ligne f de commande;Finance line of credit ligne f de crédit, ligne f de découvert;line dancing = danse de style country effectuée en rangs;Marketing line differentiation différenciation f de ligne;line drawing dessin m au trait;Sport line drive (in baseball) flèche f;Typography & Computing line end fin f de ligne;Typography & Computing line end hyphen tiret m de fin de ligne;line engraving gravure f au trait;Marketing line extension extension f de ligne;Computing line feed changement m de ligne;American line fence clôture f;Marketing line filling consolidation f de ligne;line fishing pêche f à la ligne;Typography line gauge typomètre m;Sport line judge juge m de ligne;Commerce line management organisation f hiérarchique;Commerce line manager chef m hiérarchique;line noise parasites mpl;line organization organisation f hiérarchique;Computing line printer imprimante f ligne à ligne;Computing line printout imprimé m ligne à ligne;Theatre line rehearsal lecture f collective;Telecommunications line rental abonnement m;Typography & Computing line space interligne m;∎ three line spaces un triple interligne;Typography & Computing line spacing interlignage m, espacement m de lignes;Marketing line stretching extension f de ligne;Typography & Computing line width longueur f de ligne➲ line up∎ he lined up the troops for inspection il fit aligner les hommes pour passer l'inspection(b) (bring into alignment) aligner;∎ the two grooves must be lined up exactly les deux rainures doivent être parfaitement alignées;∎ he had the pheasant lined up in his sights il avait le faisan dans sa ligne de mire∎ I've got a treat lined up for the kids j'ai préparé une surprise pour les gosses;∎ he's lined up an all-star cast for his new film la distribution de son nouveau film ne comprend que des stars;∎ have you got anyone lined up for the job? avez-vous quelqu'un en vue pour le poste?;∎ what have you got lined up for us? qu'est-ce que vous nous préparez?∎ figurative the Liberals lined up behind the government les libéraux ont apporté leur soutien au gouvernement -
12 line addition
ajout m à la ligne -
13 line
(a) (telephone connection) ligne f;∎ hold the line, please ne quittez pas;∎ the line's very bad la communication est mauvaise;∎ I have Laura Milligan on the line j'ai Laura Milligan en ligne;∎ she's on the other line elle est sur l'autre ligneline rental abonnement m(b) (of goods) ligne f, série f;∎ a new line of office furniture une nouvelle ligne de meubles de bureauMARKETING line addition ajout m à la ligne;line differentiation différenciation f de ligne;line extension extension f de ligne;line filling consolidation f de ligne;line stretching extension de ligneline manager chef m hiérarchique;line organization organisation hiérarchique;line and staff management structure f mixteline command commande f de ligne;line end fin f de ligne;line end hyphen tiret m de fin de ligne;line feed changement m de ligne;line printer imprimante f ligne à ligne;line printout imprimé m ligne à ligne;line feed changement m de ligne;line space interligne m;∎ three line spaces un triple interligne;line spacing interlignage m, espacement m de lignes;line width longueur f de ligne(e) (production line) chaîne f;∎ the new model will be coming off the line in May le nouveau modèle sortira de l'usine en mai(f) line of credit ligne f de crédit, ligne de découvert -
14 on-line
Computing en ligne;∎ to be on-line (person) être connecté;∎ the disk contains all you need to get on-line cette disquette contient tout ce qu'il vous faut pour vous connecter;∎ to go on-line (for the first time) se raccorder à l'Internet;∎ to put the printer on-line connecter l'imprimante2 adverben ligne;∎ to buy/order on-line acheter/commander en ligne;∎ to shop on-line faire un achat/des achats en ligne;∎ to work on-line travailler en étant connecté à l'Internet►► on-line bank banque f en ligne;on-line banking transactions fpl bancaires en ligne;Stock Exchange on-line broker courtier(ère) m,f électronique;on-line cashdesk terminal terminal m de paiement connecté;Marketing on-line catalogue catalogue m en ligne;Computing on-line help aide f en ligne;Finance on-line investing investissement m en ligne;Finance on-line investor investisseur m en ligne;on-line marketing marketing m électronique;Computing on-line mode mode m connecté;Computing on-line registration inscription f en ligne;on-line retailer société f de commerce en ligne;on-line retailing commerce m électronique;on-line selling vente f en ligne, vente f électronique;Computing on-line service service m en ligne;on-line shop magasin m électronique;on-line shopping achats mpl par Internet;on-line terminal terminal m de paiement connecté;Computing on-line time durée f de connexion;Stock Exchange on-line trading transactions fpl boursières électroniques -
15 on-line
en ligne;∎ to go on-line se connecter;∎ to put the printer on-line connecter l'imprimanteon-line bank banque f en ligne; on-line banking transactions f bancaires en ligne;STOCK EXCHANGE on-line broker courtier(ère) m, f électronique;on-line cash desk terminal terminal m de paiement connecté;on-line catalogue catalogue m en ligne;on-line communication communication f en ligne;on-line help aide f en ligne;FINANCE on-line investing investissement m en ligne;FINANCE on-line investor investisseur m en ligne;on-line marketing marketing m électronique;on-line mode mode m connecté;on-line registration inscription f en ligne;on-line retailer société f de commerce en ligne;on-line retailing commerce m électronique;on-line selling vente f en ligne, vente électronique;on-line service service m en ligne;on-line shop magasin m électronique;on-line shopping achats m pl par Internet;on-line terminal terminal m de paiement connecté;on-line time durée f de connexion;STOCK EXCHANGE on-line trading transactions boursières électroniques2 adverben ligne;∎ to buy/order sth on-line acheter/commander qch en ligne;∎ to shop on-line faire un achat/des achats en ligne;∎ to work on-line travailler en étant connecté à l'InternetUK-based Interactive Music & Video Shop is an on-line retailer selling 230,000 music and video products. As well as selling through its site invs.com, it handles on-line retailing for partners that include Sony.
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16 internet marketing
1) торг., комп. = e-commerce2) марк. интернет-маркетинг (разновидность онлайнового маркетинга; ресурсы интернет могут быть использованы в следующих направлениях маркетинговой деятельности: реклама, стимулирование сбыта, проведение маркетинговых исследований, продажа товаров через интернет; связи с общественностью)See: -
17 above-the-line
1 nounMarketing publicité f médiaAccountancy (expenses) au-dessus de la ligne►► Accountancy above-the-line accounts comptes mpl de resultats courants;Marketing above-the-line advertising publicité f média;Accountancy above-the-line costs dépenses fpl au-dessus de la ligne; Marketing coûts mpl média;Accountancy above-the-line expenditure dépenses fpl de création; Marketing dépenses fpl médiaUn panorama unique de l'anglais et du français > above-the-line
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18 below-the-line
1 nounMARKETING publicité f hors-médiabelow-the-line advertising publicité f hors-média;below-the-line costs coûts m pl hors-média;below-the-line expenditure dépenses f pl hors-média;below-the-line promotion promotion f hors-média(b) ACCOUNTANCY au-dessous de la lignebelow-the-line accounts comptes m pl de résultats exceptionnels;below-the-line costs coûts m pl au-dessous de la ligne;below-the-line expenditure dépenses f pl au-dessous de la ligneAyres will handle new product development and manage advertising and relationship marketing campaigns. There is likely to be an increased emphasis on below-the-line activity because of the high proportion of custom that comes from repeat visitors.
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19 below-the-line
1 nounMarketing publicité f hors-médiaAccountancy (expenses) au-dessous de la ligne►► below-the-line accounts comptes mpl de résultats exceptionnels;Marketing below-the-line advertising publicité f hors-média;Accountancy below-the-line costs coûts mpl hors-média;Marketing below-the-line promotion promotion f hors-médiaUn panorama unique de l'anglais et du français > below-the-line
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20 above-the-line
above-the-line advertising publicité f média;above-the-line costs coûts m média;above-the-line expenditure dépenses f média;above-the-line promotion promotion f média(b) ACCOUNTANCY au-dessus de la ligneabove-the-line accounts comptes m pl de résultats courants;above-the-line costs coûts m au-dessus de la ligne;above-the-line expenditure dépenses f pl au-dessus de la ligneBritish Airways is slashing its above-the-line advertising budget - worth an estimated £30m. And it is letting below-the-line agencies go as part of a major cost-cutting exercise.
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